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There are special WeChat Business accounts designated for business use. In Japan, the number of stores that accept WeChat pay increased 35x from 2017 to 2018. More and more Chinese people are using WeChat to pay around the world. It’s also about accommodating the massive Chinese diaspora around the world. However, WeChat Business isn’t just about targeting Chinese users in China. In China, the app accounts for 34% of all data transferred over the internet. Since most of everything can be done inside the app the average user spends about 70 minutes a day on WeChat. That means you’ll get access to about 74% of China’s 1.3 Billion people just through one app. WeChat is the most commonly used app in China with 973 Monthly Active Users. If you’re looking to market or to support customers in China or Chinese customers abroad you definitely need WeChat Business. Unlike other messaging apps, this is a very simple question to answer. Businesses use the WeChat Official Accounts Platform to manage them.īut perhaps the biggest difference between WeChat and western messaging apps is WeChat Pay. WeChat’s innovations - particularly its mobile-first, app-within-an-app model - make other messaging platforms like Facebook Messenger seem rather primitive in comparison.Like how WhatsApp differs from WhatsApp Business, WeChat has Official Accounts for business use along with their normal consumer accounts. WeChat accounts have become so popular that some startups even test their apps by launching on WeChat before creating a standalone app 3. It’s this app-within-an-app functionality that has led WeChat to find success. Once you’re inside WeChat’s app, you can hail a cab, manage your credit card bills, check the news, and more, all from within the main app. Subscribers can access APIs for features like direct messaging, voice messaging, information search, payments, and location. Official accounts’ developers are provided with the technical guide to customize their accounts (see WeChat’s manual for official accounts’ developers ). With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering every aspect of their lives.
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Why is it So Successful? - “App-within-an-app” Business Model Most of the income comes from advertisement such as pay-for-performance (P4P) advertising, where revenue grew 18% qoq in 1Q15 to Rmb1.3bn to account for 48% of Tencent’s total advertising revenue 2. However, this is only a small portion of WeChat’s revenue on official accounts. To register as an official account, RMB 300 (~USD 50) registration fee must be paid to WeChat. Provides online medical services including clinic appointment, medical registration, counseling, health management, etc. It allows users to donate money via credit cards issued by local banks and send “inspired gifts” through Official Account platform.įast and easy way to find information about routes, ticket types, fares, operating hours, news and promotions. Provides a simple and safe donation method for users. Western Union offers WeChat users the services to send and receive money cross-border to 200 countries and territories via the company’s official account on WeChat.
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By clicking menu items, followers can receive response actions such as receiving message and going to URL. users can send “bank statement” to Bank of China official account to get their bank statement)Ĭustom Menu: The custom menu can be set at the bottom of session interface of an official account with menu items and response actions as required. Keyword Reply : If the message sent by a subscriber includes the keyword that official accounts have set, the reply contents that you have set in this rule name will be automatically sent to the subscription user.
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WeChat official account functions include:īroadcast Function : send text, audio, image, video, and rich media to subscribers. What Can We Do with WeChat Official Accounts?Ĭompanies, government, media and other organizations use the platform for interaction with users and providing services such as hospital pre-registrations, visa renewal or credit card service. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists